We get brands to pay for your videos

We connect YouTube creators with brands that want real impact

Creators with a voice of their own

We represent creators to brands at the exact point where a channel stops being a hobby and starts demanding structure, focus and professionalism.

Creators who want to focus on their content while we take care of everything else.

What We Do

At Formula we handle outreach, negotiation, contracts and payments, so creators can focus on what they do best: making content for their audience.

A person is holding a camera on a rig.
A person is holding a camera on a rig.

We connect creators with brands for partnerships that feel authentic and actually perform.

woman near beige painted building
woman near beige painted building

We go out and pitch brands for you and bring the offers back to your channel.

Join Formula Talents

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