We get brands to pay for your videos
We connect YouTube creators with brands that want real impact
Creators with a voice of their own
We represent creators to brands at the exact point where a channel stops being a hobby and starts demanding structure, focus and professionalism.


Creators who want to focus on their content while we take care of everything else.
What We Do
At Formula we handle outreach, negotiation, contracts and payments, so creators can focus on what they do best: making content for their audience.
We connect creators with brands for partnerships that feel authentic and actually perform.
We go out and pitch brands for you and bring the offers back to your channel.